From Hollywood To The Midwest

   Jeff Moon Production Services, Inc., a leader in High Definition Television Production, has just acquired two new Sony High Definition (HD) Camera Packages.  Based out of Detroit, JMPSI has been involved with HDTV for nearly 5 years, growing with the ever changing HD technology and the new marketplace that it has created.

   The Sony HDC-950 HD Camera and the Sony HDW-F900 HD CineAlta are now available for corporate, commercials, documentary and feature films here in the Midwest (and beyond).  This latest HD technology is growing at such an incredible rate (with industry estimates at nearly 1000% annually) and is the same technology that is being used by top Hollywood Directors, such as George Lucas (Star Wars  Episode II), Robert Altman, James Cameron (Ghosts of the Abyss) and Steven Spielberg, just to name a few.

   These HD Cameras can do all of the HD formats including the "film-like" 24P format. This 24-frame rate format closely resembles the look and feel of what we are used to seeing when we watch a feature film at our local movie theaters.  Beautiful, sharp, clear images and sound with detail beyond anything we've seen before with electronic cinematography.

   There are currently 45 episodic shows and sitcoms being produced in High Definition by major studios across the United States for network television, up from just 4 being produced in 2001 and 13 produced last year.  These HD cameras and processes have many advantages over 35mm film, which is why so many are changing over to the HD format.  Some of the advantages are the instant playback capabilities on the set and quicker turnaround for post production, not to mention the cost savings of film, processing and tape transfers.

   Commercial spots for McDonald's, Hallmark, Mercedes, Honda, Cadillac, Kraft, Toyota, AT&T, Adidas, Pizza Hut, Tylenol and Sony are all being produced using the Sony CineAlta and Panasonic VariCam HD cameras.  Like the episodic TV shows, these commercials in the past were shot entirely on 35mm film.

  With the advancements in HD technology has come the realization that high profile national commercials and featured films can be acquired in this median with exceptional results and we are just now at the starting line.  There will be even more developments and many new applications for HD in the years to come.  Eventually every home will replace their old-fashioned television sets (that are still based around 1950's television technology - NTSC) with the new wide screen HDTV with superior image and sound quality.

   For more information about HD technology, contact Jeff Moon at (586) 254-4540

Back